Beyond Labubu: Why India's 300-Year-Old Traditional Dolls Deserve Your Attention in 2025
The Global Doll Craze: From Labubu to India's Heritage Treasures

What misrut provides to businesses
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The organic products market in India has witnessed explosive growth, driven by changing consumer preferences and increased health consciousness. Today's consumers are actively seeking alternatives to conventional products laden with harmful chemicals, turning instead to natural, sustainable options that promise better health outcomes.

India's organic market is experiencing unprecedented growth, with consumers increasingly prioritizing chemical-free cooking oils, sustainable farming products, and pure edible oils India. As awareness about the benefits of organic living spreads across the country, platforms like misrut are empowering local businesses and merchants to reach wider audiences while building stronger communities through technology-driven solutions.

India’s traditional textile and footwear industries are treasures of our cultural heritage. Yet, while global brands like Prada and Gucci are household names, many Indians remain unaware of the rich legacy of crafts like Himroo, Sambalpuri, Kolhapuri, and Narayanpet. This lack of recognition often leads to situations where indigenous crafts are appropriated or "whitewashed" by global fashion houses—sometimes sold at astronomical prices without credit to their Indian origins.

India is home to millions of Micro, Small, and Medium Enterprises (MSMEs), playing a crucial role in job creation and economic growth. However, small businesses in India face multiple challenges that hinder their expansion, profitability, and sustainability.

India is rapidly transitioning toward a greener economy, creating vast opportunities in renewable energy, waste management, and sustainable product manufacturing.

Social entrepreneurship in India is rapidly evolving, blending business acumen with social impact. With a growing emphasis on sustainability, inclusivity, and social welfare, businesses that prioritize social good are not just making a difference but also generating substantial profits.

In an era where technology evolves faster than ever, Micro, Small, and Medium Enterprises (MSMEs) stand at a crucial turning point. For decades, MSMEs have been the backbone of economies, blending innovation with resilience. Now, with digital transformation, they have the potential to redefine their future - becoming smarter, faster, and more competitive than ever before.
In a world dominated by corporate giants, it’s easy to overlook the silent revolution happening at the grassroots level — led by Micro, Small, and Medium Enterprises (MSMEs). These "Micro Giants" are shaping the future of industries, blending innovation, sustainability, and local expertise to create powerful, lasting impacts.
In a world dominated by mass production and fast fashion, the art of handmade goods seemed to be fading.
